![]() ![]() (At the time, I was thinking about my decorating my apartment, not the Facebook pixel, so I didn’t screencap – you’ll just have to trust me on this.) ![]() The Facebook pixel works by placing and triggering cookies to track users as they interact with your business both on and off of Facebook and Instagram.įor example, I recently spotted a very cute bathmat in the Instagram Stories of interior design YouTuber Alexandra Gater. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website. The Facebook pixel is a piece of code that you place on your website. ![]() The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022. ![]()
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